It's always fun creating content with the goal of highlighting the remarkable achievements of current students and graduates of Toronto Metropolitan University. This project focused on the inspiring journey of TMU’s Hines Sister Skate (Geneva H. & Sonnet Hines) showcasing not just their growing online roller-skating community but also the dedication and hard work behind their success.

I am often engaged in the ongoing conversation about how best to create and share video content across multiple platforms. For this project, my goal was not simply to resize the same content for different channels, but to strategically design platform-specific videos from the preproduction phase. Out of the broader concept, I developed two distinct videos, each optimized to enhance audience engagement on Instagram and LinkedIn, delivering unique and immersive experiences tailored to each platform.

This project underscores the importance of thinking beyond reformatting and embracing a content strategy that aligns with platform-specific goals and user behaviour. (Also, they're both just really cool videos highlighting cool people, so aside from my dorky thoughts- a fun watch overall)!

Each video stands on its own as a compelling, engaging, and inspirational piece. I’m grateful to the Hines Sisters and Toronto Metropolitan University for the opportunity to help tell their story!