I’m always working.

It's always fun creating content with the goal of highlighting the remarkable achievements of current students and graduates of Toronto Metropolitan University. This project focused on the inspiring journey of TMU’s Hines Sister Skate (Geneva H. & Sonnet Hines) showcasing not just their growing online roller-skating community but also the dedication and hard work behind their success.

I am often engaged in the ongoing conversation about how best to create and share video content across multiple platforms. For this project, my goal was not simply to resize the same content for different channels, but to strategically design platform-specific videos from the preproduction phase. Out of the broader concept, I developed two distinct videos, each optimized to enhance audience engagement on Instagram and LinkedIn, delivering unique and immersive experiences tailored to each platform.

This project underscores the importance of thinking beyond reformatting and embracing a content strategy that aligns with platform-specific goals and user behaviour. (Also, they're both just really cool videos highlighting cool people, so aside from my dorky thoughts- a fun watch overall)!

Each video stands on its own as a compelling, engaging, and inspirational piece. I’m grateful to the Hines Sisters and Toronto Metropolitan University for the opportunity to help tell their story!

I served as Assistant Director on this intensive project, collaborating with the talented team from TMU's University Relations alongside Thomas J. Derry, Director from Dead Icon Collective.

With the new Toronto Metropolitan University’s School of Medicine opening in Sept 2025, the central marketing department shifted our efforts to developing a brand video that will inspire a broader audience as we prepare for our first cohorts, build the school’s infrastructure, and demonstrate the impact we will make for medical education.

The Association of Registered Graphic Designers (RGD) is Canada’s largest professional association for graphic designers.

In its second year, the Great Canadian Studio Crawl gave creative studios from coast to coast an opportunity to virtually showcase their working spaces, teams and designs through a short video tour.

Made by Emblem, a strategic design agency, brought me onto this project with a simple objective: explore the office, meet the team, and see the work of the creative studio. Fortunately, the Made by Emblem team consistently makes it incredibly easy to make them look good.

With an ambitious plan to create a series of research-based videos, I was entrusted with developing an initial proof of concept that combined unique visual style with engaging storytelling to captivate audiences and drive social media views.

Partnering with Lindsey Craig from Toronto Metropolitan University's Communications Department, we selected Craig Silverman, a verification expert from the university's School of Journalism, as our first subject.

Granted full creative freedom, I seized the opportunity to showcase my creativity and motion graphics skills in a highly edited, intensive project inspired by the dynamic and informative style of Vox videos.

At the beginning of his first term as President, Mohamed Lachemi introduced the PACE Scholarship, a deeply personal initiative designed to support newcomers and other equity-seeking students at TMU.

In a fast-paced turnaround, I was tasked with creating a video to showcase the impact and reach of these scholarships, while celebrating the milestone of $10 million distributed. My approach focused on evoking emotion and highlighting the profound difference this support makes in students' lives.